Glossary

Definitions are stabilised through the glossary baseline and used consistently across the site.

Trust Surface

The collection of digital systems and observable signals through which stakeholders experience and judge the trustworthiness of an organisation’s digital presence.

Trust Signal

An observable indicator (evidence) that describes the trust posture of a Trust Surface component.

Trust Posture

The current, evidence-based state of an organisation’s Trust Surface as represented by the strength, consistency, and coverage of its Trust Signals.

Trust Signal Gap

The difference between intended posture and the posture actually signalled by observable evidence.