Glossary

Trust Surface

The collection of digital systems and observable signals through which stakeholders experience and judge the trustworthiness of an organisation’s digital presence.

Aliases: trust surface, Trust Surfaces

Trust Signal

An observable indicator (evidence) that describes the trust posture of a Trust Surface component.

Aliases: trust signal, Trust Signals

Trust Posture

The current, evidence-based state of an organisation’s Trust Surface as represented by the strength, consistency, and coverage of its Trust Signals.

Aliases: trust posture

Trust Signal Gap

The difference between intended posture and the posture actually signalled by observable evidence.

Aliases: trust signal gap